Inspired by Forsman & Bodenfors' work for Oatly, this project reimagines a launch kit that captures the brand's playful, irreverent tone.​​ A custom milk-carton-shaped package opens to reveal a graphic poster and die-cut coupon, combining bold brand expression with hands-on interaction. From dieline development to prototyping and final photography, the project highlights both concept and craft. The final outcome celebrates Oatly's voice while exploring packaging as an engaging, physical extension of the brand.​

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