For this project, I selected a creative agency I admire—Forsman & Bodenfors—and designed a launch kit inspired by their work for Oatly.

My concept reimagines Oatly’s playful, energetic brand voice through a custom milk-carton–shaped package containing two printed deliverables: a folded graphic poster and a die-cut coupon card. I developed the dieline, created prototypes, refined folds and structure, and produced final mockups and photography.

The launch kit celebrates Oatly’s irreverent design language while demonstrating packaging construction, brand expression, and tactile storytelling.